Client

Apple

Agency

TuesdayAfternoon Media

Role

Styleframes, Storyboard, Animatic

Overview

I was commissioned to create styleframes for a series of training videos for Apple’s manufacturers. Working with a beta script, all styleframes and storyboards were designed to be modular, in anticipation of script changes. I also organized a bank of images and video footage that can be used throughout the videos to reduce the overall production time.

*Due to the confidential subject matter, the text have been altered.

Clean Energy Program

The following video was created as a training piece for their manufacturing partners, ensuring they are informed about Apple’s Clean Energy Program.

Design elements were drawn from Apple’s environment page to incorporate warm visuals of green technology and nature, and to emphasize Apple’s clean energy initiatives.

Responsible Recruitment

The following is a video created to introduce Apple’s Responsible Recruitment Guidelines to their manufacturing partners.

Using design elements taken from Apple’s existing Responsible Recruitment document, I created a vibrant set of styleframes. Working with a beta script, I designed the storyboards to easily adapt to future script changes. Finally, I kept the animation directions minimal to adhere to Apple’s brand guidelines and to reduce the production timeline.