NextGen Dinner Series
Client
AdLounge
Role
Art Direction, Storyboarding, Motion Graphics
Overview
In collaboration with George Briggs Media, we were commissioned to produce an event video for the NextGen Dinner Series. Due to COVID-19, the event became virtual, presenting a new challenge, “What does a virtual event even look like?”
We quickly shifted gears and conceptualized a video that captured the insightful conversations between guests, resulting in an uplifting message of hope for the 2020 graduating class.
Concept Development
With the event shifting to a digital space, we were limited to using low resolution screen capture footage. To work around this, we animated the design elements with a stop motion feel, reducing the contrast between the choppy footage and digital animation. Additionally, we integrated analog elements such as pencil lines, paint strokes, and wrinkled-paper throughout the video to bring a sense of realism to the final piece.