Pull Up!
Client
Pull Up!
Role
Motion Graphics
Overview
Pull Up! is a Toronto-based collective that brings together diverse artists through music, art and dance. I was commissioned to design and produce the landing page video for their newly launched website. To view the video live, click here.
Concept Development
Drawing inspiration from the iconic technology of the 90’s, I conceptualized a grungy, nostalgic look for the website’s landing page. I ended up with two concepts, one inspired by the 90’s screensavers and the other taking inspiration from the look of analog TV. The latter was chosen as the final concept as it tied well with the overall branding of their existing social channels.
Concept 1 - Retro Cyberpunk
Moodboard
Rough iteration
Concept 2 - Hit, Play, Record
Moodboard
Rough Iteration