TD Canada
Client
TD Canada
Overview
I currently work at TD Direct Investing as a Motion Designer, where I design and animate engaging investing content. In addition to motion design, I contribute to content ideation, scriptwriting, thumbnail, filming, and end-to-end production of social media videos.
Social Media
Instagram Reels & YouTube Shorts
My role as a motion designer spans beyond design and animation. With regards to TD Direct Investing’s short form content, I often have a hand in ideation, content strategy, scriptwriting, animation and even on camera work.
Posts & Stories
I work very closely with the social media to create thumb stopping posts for our social channels (Instagram, Facebook & YouTube).
Explainer Videos
Role
Storyboard design and Animation
UI Design
Role
Creative Direction, UI design
Agency
TuesdayAfternoon Media
Project
I lead the creative direction for TD Canada’s Financial Planning training modules and videos. For this project, I designed high fidelity wireframes and the interaction framework for the learning modules. Modules were created using the Adobe Creative Suite and Articulate’s Storyline.
Each module follows a similar design wherein the user is presented with scenarios, followed by multiple choice questions. The interactions were designed to adapt to a variety of content and scenarios, significantly reducing the production time of the modules.
