Xello
Client
Xello
Role
Motion Graphics, Storyboarding, Concept Development, Creative Direction, Sound Design, Scriptwriting, Project Management
Overview
With my current role at Xello, I work closely with a cross functional team to produce high quality videos for Students and Educators. I am heavily involved in the video production process, participating in the initial ideation, scriptwriting, all the way to animation and content management of the final product.
Below are just some examples of the fun videos I have created.
Storyboards
Scroll through the gallery to view various stills from the videos I have produced.
YouTube Channel Re-Launch
Identifying the gap between users and the library of videos created, I proposed that we migrate our videos to the already existing YouTube channel so that users can have better access to our resources. This also allows us to direct current and potential clients back into our Resource centre and main website. Working closely with the Marketing team, we worked on the new structure of the page along with branded thumbnails based on the format of video. This resulted in increased subscribers and viewers of our website, and satisfied users who now have access to our extensive library.
Before
After
